Film Industry Keywords

• Production: in production the film is created and shot. The film is assembled by the film editor and it is released to the cinemas and DVD.


• Distribution: is when a company or individual is responsible for releasing films to the public either theatrically or for home viewing.


• Marketing: is a campaign to maximize revenue early in the release cycle, trailers are used, television and radio to advertise, internet to advertise, posters, merchandise(promotional giveaways) and promotional tours.


• Audience: The people who buy or consume a media text .


• Institution: The organisation that create the films.


• Digital: the use of digital technology to distribute and project films. A film can be distributed via hard drives such as DVDs or satellite and projected using a digital projector.


• Ownership: a major film studio that releases a substantial numbe of films annually and consistently commands a significant share of box-office revenues in the film market. The big-six majors are based in around Hollywood.


• Convergence: it is technologies coming together for example a mobile phonethat can be used as a image camera, download and watch moving images, use as an MP3 player, access the internet and use as a phone.


• Synergy: is two agents working together to produce something unattainable by any agents independently. E.g Universal pictures working with Miramax Films to produce Bridget Jones Diary.


• New Technologies: are contemporary advances and inovation in various fields of technology. Various converging technologies have in the technological convergence of different systems evolving towards similar goals.


• Hardware: is a general term for the physical artefacts of a technology.